'Extraordinary Gifts' 2023

All We Can Charity gifting campaign has biggest year yet in 2022.

One of the gifts available in the 2022 campaign, which was the highest-performing year to date.

The campaign

"Whether it’s providing training in beekeeping, investing in solar power, or providing education for refugees and displaced people – when you give one of our Extraordinary Gifts, you will be supporting transformational work in some of the world’s poorest communities."

Extraordinary Gifts is a fundraising campaign centred on an e-commerce platform through which users can give bespoke cards and gift messages supporting specific projects from All We Can and its partners in the world's most marginalised communities. 

In 2022, the campaign faced many challenges, including the evolving cost-of-living crisis and the diversion of campaign resources to emergency appeals responding to the war in Ukraine and flooding in Pakistan. 

Despite this, the campaign had great success, with the highest turnover of any year to-date. This was achieved through a fresh approach to the much-loved seasonal product:
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​Commissioning all-new branding and assets to reflect a more 'elegant' feel in line with equivalent consumer brands with measurable success.

• In response to audience profiling, refining and benchmarking products and price points.
• Innovative, more product-based promotional content focused on user experience and the 'act of giving'.
• Engaging media and building a strategy for link-building with strategic partners.

With a successful year in 2022 and the next year already in the planning stage, the platform (which remains the charity's largest seasonal giving campaign) has a great future ahead of it. ​

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